Privacy Policy

Privacy Policy for Stamina (last updated Nov. 11, 2024)

1. Introduction
At Stamina, we prioritize your privacy and the safeguarding of your personal information. This Privacy Policy outlines the types of data we collect when you use our website and mobile applications (collectively referred to as the "Services"), how we utilize that data, any circumstances in which we may share it with third parties, and your rights concerning your data. Please read this policy alongside our Terms, which govern the use of our Services.

Stamina Technologies Ltd, based in the United Kingdom, acts as the Data Controller for the Services, with a registered office at 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF. Throughout this Privacy Policy, “Stamina,” “we,” “us,” and “our” refer to Stamina Technologies Ltd.

By accessing and using our Services, you agree to the use of your personal data as described in this policy. For any questions, feel free to contact us at support@heystamina.com.

This Privacy Policy may be revised periodically. By continuing to use our Services following any updates, you accept the revised policy, so please review it periodically for changes. The “Last Updated” date at the top of the policy indicates when it was last revised.

2. What Data We Collect and Why
To deliver and enhance our Services, we gather a variety of data about users. Details are as follows:


  1. Types of personal data

  2. Purpose of data processing

  3. Legal basis for processing

  • Name and Contact Information (e.g., email address)

    • Used for maintaining internal records, providing the Services, contacting you regarding the Services (e.g., support, updates, technical messages, replies to inquiries), and delivering any merchandise.

    • To send you communications about upcoming events, promotions, and updates related to Stamina and selected partners (with your prior consent, which you can revoke at any time by opting out).
      Consent given when creating an account.
      Necessary for contract fulfillment.

  • Payment Details (for direct purchases via Stamina)

    • Used for processing subscription payments or purchases of merchandise or other items. We use PCI-compliant third-party payment providers and do not retain credit card details.
      Necessary for contract fulfillment.

  • Location Information

    • Health and Fitness Data

      • Stored when you log a workout or sync completed workouts from partner platforms (e.g., Strava, Garmin, COROS). This may include GPS data, running pace, heart rate, cadence, and workout duration.
        Consent provided by you.
        Necessary for contract fulfillment.

  • Technical Data, Log Files (e.g., cookies), Device and Usage Information (e.g., IP address, operating system, device identifiers)

    • Collected to improve the functionality and performance of our website and Services and to support business operations.
      Necessary for contract fulfillment.
      Legitimate interests in service improvement.

Other Uses of Your Data
In the event of a company merger, acquisition, sale, securities offering, bankruptcy, reorganization, or similar event, your data may be shared or transferred in connection with that event.

Stamina also uses aggregated, anonymous browsing information collected automatically by our servers to help manage and enhance our Services. We may share this anonymized data with potential business partners and other third parties; it is non-identifiable and cannot be traced to any individual.

3. Data Retention
Your personal data is retained only as long as necessary to provide the Services. Certain data may need to be retained for longer to comply with legal obligations or to satisfy regulatory requirements.

You have the right to request the deletion of your personal data at any time. See Section 6 for more on how to submit a deletion request.

4. Data Sharing
We respect the private nature of your data and do not sell it. However, we may share information with select third parties to facilitate the Services. These third parties are limited to using your data only for service-related purposes.

Health and fitness data (including location information) are stored on Amazon’s AWS servers with encryption standards. AWS does not use this data for independent purposes.

Key third-party partners include:

  • AWS

    • Hosts our Services; your data is securely stored on European servers using SSL encryption for data transfer.

  • Mixpanel

    • Supports product analytics and user behavior tracking.

  • Stripe

    • Handles payment transactions.

  • Google Analytics

    • Assists in analyzing website usage and improving Services.

  • Meta Pixel, TikTok Pixel, Google Ads, Apple Search Ads

    • Used for website statistics, ad optimization, and targeted marketing efforts.

Data processing primarily occurs in the UK and EEA. If data is transferred outside these areas, it complies with applicable data protection laws (e.g., using approved contractual terms or transfers to countries with appropriate data protection standards).

We may also disclose your data to:

  • Fulfill legal obligations;

  • Enforce our Terms;

  • Protect Stamina, its users, or others’ rights and safety.

5. Data Security Measures
We use Secure Sockets Layer (SSL) encryption to protect data during transmission. Any payment-related transactions on our platform are securely encrypted. Access to personal data is limited to those requiring it to provide Services.

While we employ industry-standard practices to protect your information, no digital storage or transmission method is completely secure. Although we strive for high security, we cannot guarantee absolute protection of your data.

We do not share your personal data without your consent or unless legally required.

6. Your Data Rights
Under certain circumstances, you have the right to:

  • Request access to your data ("subject access request");

  • Request corrections to incomplete or inaccurate data;

  • Request data deletion if processing is not justified.

To exercise any of these rights or for questions on data usage, contact us at support@heystamina.com.

7. Children’s Privacy
Our Services are not directed at individuals under 18. If you are below this age, do not use our Services. We implement measures to prevent account creation by minors and do not knowingly collect data from them. If discovered, such data will be deleted, and the account terminated.

Parents who find that their child has provided us with personal data should contact us immediately.

8. Contact Information
For any questions or concerns regarding this Privacy Policy or the handling of your data, please reach out to us at support@heystamina.com.